Project Info
- Client Flash Reed
- Industry Media
Overview
Flash Reed was a bold and contemporary brand created to stand out in a competitive marketplace. The vision was to capture style, speed and innovation in a way that resonated with its target audience. The challenge was to craft a visual and verbal identity system that reflected the energy of the brand name while positioning Flash Reed as a modern, forward-thinking choice in its category.
Our Approach
We began with a brand discovery process to uncover Flash Reed’s core values, market positioning, and audience psychology. These insights guided our creative direction, merging sleek modernity with vibrant energy. The resulting identity was designed to be versatile across both print and digital platforms, ensuring consistency and recognition at every touchpoint.
Results
The new brand identity gave Flash Reed a strong and coherent presence. The updated visuals improved recognition online and offline, while providing tools to communicate the brand story more effectively with clients and partners.
Deliverables
- Logo design
- Brand style guide
- Stationery design
- Social media templates
