Friends of Elaine Williams
Politics
Rutherford County
Tennessee
United State of America (USA).
Strategy | Consulting | Identity | Collateral Design
Reaching beyond our regular political catchment at all levels of government in Canada, we were pleased to partner in 2024 with the Tennessee-based Rutherford County campaign of Elaine Williams, to develop a full-spectrum branding strategy for her election campaign. Getting Elaine elected to the only non-partisan board in Rutherford County required a clear, sensible and professional brand narrative to connect with voters across diverse districts.
We worked closely with Elaine’s Team to create a comprehensive branding and design strategy for her election campaign to help her break through the noise, conveying professionalism, financial acumen, integrity, good judgment and a proven work ethic.
The campaign was propelled by a complete suite of services including graphic design, consulting, identity creation, and collateral design. We began by understanding the candidate’s values, goals, and the community she sought to serve. This informed the visual identity we crafted, ensuring consistency and impact across all voter touchpoints.
Collateral Branding
Car Branding Stickers
Outcome