Project Info
- Client Kicks Cold Brew Coffee
- Location Ontario, Canada
- Industry Food and beverage industry
Overview
Kicks Cold Brew Coffee was developed as a concept brand to explore bold, natural, and adventurous identity design for the specialty coffee space. The goal was to create a visual and verbal system that connects with young adults, highlights sustainability and quality, and captures the excitement of cold brew culture.
The project called for an identity that balanced rugged authenticity with approachability. It needed to feel adventurous yet friendly, and adaptable across packaging, marketing, and digital platforms.
Our Approach
We began with strategic positioning exercises to define audience, tone, and brand attributes. Building on those insights, we created a comprehensive identity system featuring bold typography, textured design elements, and vibrant imagery to reflect the adventurous personality of the brand.
Results
The Kicks Cold Brew Coffee project delivered a cohesive brand system that communicates energy, authenticity and accessibility. From packaging mockups to other visuals, the identity demonstrates how a consistent design system can engage audiences and strengthen positioning in a competitive market.
Deliverables
- Brand strategy framework
- Logo and identity design
- Copywriting and tone development
- Packaging and product branding concepts
Package Design