Hill Solutions

Client

Friends of Elaine Williams

Industry

Politics

Location

Rutherford County
Tennessee
United State of America (USA).

Output

Strategy | Consulting | Identity | Collateral Design

Project Overview

Reaching beyond our regular political catchment at all levels of government in Canada, we were pleased to partner in 2024 with the Tennessee-based Rutherford County campaign of Elaine Williams, to develop a full-spectrum branding strategy for her election campaign. Getting Elaine elected to the only non-partisan board in Rutherford County required a clear, sensible and professional brand narrative to connect with voters across diverse districts.

Our Approach

We worked closely with Elaine’s Team to create a comprehensive branding and design strategy for her election campaign to help her break through the noise, conveying professionalism, financial acumen, integrity, good judgment and a proven work ethic.  

The campaign was propelled by a complete suite of services including graphic design, consulting, identity creation, and collateral design. We began by understanding the candidate’s values, goals, and the community she sought to serve. This informed the visual identity we crafted, ensuring consistency and impact across all voter touchpoints.

Collateral Branding

Car Branding Stickers

Outcome

Outcome

  • An impactful, engaging and reassuring professional brand that resonated with voters
  • Strong visual presence across all relevant voting districts
  • Elaine Williams won the election, demonstrating the effectiveness of a well-executed, strategic brand